Around Christmas, one of my friends posted a message on Facebook saying: “I’ve just watched this documentary on a guy who drinks juice all day,” and went on to rave about the health benefits the juicer had experienced.
The man in the documentary, titled Fat, Sick, and Nearly Dead, was Joe Cross, and he’s changed my life as well as countless other people’s.
Australian entrepreneur Joe Cross was one hundred pounds overweight and dealing with a severe autoimmune disease and the side effects of multiple steroids to treat it when he embarked on a personal quest to get his health back. Regular doctors had been unable to help him. So Joe decided to drink only fresh fruit and vegetable juice for sixty days as he drove three thousand miles across the United States. Joe regained his health, got off all his pills, and reversed his medical condition.
In January I went out, bought a slow juicer, and started juicing every day. The first nine days was hell. On day ten, I woke up, got out of bed, opened the curtains, and walked out onto my balcony. The Amstel River, which runs through Amsterdam, goes past my house. I looked at the river and squinted. It was a brighter blue than I had ever seen before. I looked at the trees. The leaves were in Technicolor. When I heard the birds singing, I heard each note of their musicality in a new way. Day ten showed me the connection between my mental health and my physical health.
I juiced for sixty days, just like Joe, and lost more than sixty pounds. I had more energy and was more clear-headed than I had ever been in my life. I found Joe on LinkedIn and sent him a note thanking him, and we ended up becoming digital friends. He inspires me with his contagious generosity. We’ve gone through similar transformations, from being single-focused, insanely unhealthy entrepreneurs to using our skills to build a better quality of life not only for ourselves but for as many people as possible in our spheres.
I learned how to listen to my body. The body is a well-organized instrument that will give you all the signals you need about how and what to eat. For example, the fresh produce you buy in the supermarket has been grown and treated in order to give it a long shelf life. A long shelf life means more profit for supermarkets and most growers. Even if you eat those fresh veggies and fruits all day, the nutritional intake won’t be as great as locally grown and organic produce.
From Joe, I learned that there’s no way to become a truly successful entrepreneur on every level without your physical health. In the five years since Joe’s documentary was released, twenty-five million people have watched it, and at least one million people have done Joe’s “Reboot.”