Google Just Shook Things Up—Again
Google’s July 2025 core algorithm update, following closely on the heels of June’s rollout, is already causing major ranking shifts across industries. If you’ve noticed traffic fluctuations or changes in your visibility in recent weeks, you’re not alone.
This update is part of Google’s continued effort to surface higher-quality, more trustworthy content—which means that outdated, thin, or poorly optimized pages are likely taking a hit.
So what changed—and what should businesses be doing about it?
What We Know About the July 2025 Update
According to Search Engine Journal, Google’s July core update:
Began rolling out on June 30, 2025
Is expected to take 2–3 weeks to fully complete
Is causing ranking fluctuations across multiple verticals
Places an even stronger emphasis on E-E-A-T: Experience, Expertise, Authoritativeness, and Trust
In other words, Google is doubling down on what it’s always said it values: useful, trustworthy content that delivers value to users.
3 Major Takeaways for SEO Moving Forward
1. Content Quality Is Non-Negotiable
If your website hasn’t been updated in months—or years—this update is a wake-up call. Thin content, duplicated service pages, and keyword stuffing won’t cut it anymore. Google is now more effective at detecting value-driven, user-focused content.
🔎 Action: Audit your content for depth, accuracy, and helpfulness. Prioritize long-form, well-organized, and internally linked pages.
2. Technical SEO & UX Matter More Than Ever
The July 2025 update is also rewarding sites with better core web vitals, site structure, and user signals (like time on page, bounce rate, and engagement). If your site loads slowly, is hard to navigate, or lacks a mobile-friendly design, you’re at a disadvantage.
🔧 Action: Optimize site speed, mobile experience, and internal linking. Use structured data where possible and keep navigation intuitive.
3. Ongoing SEO Management Is No Longer Optional
Core updates now roll out multiple times per year—and each one can dramatically alter your rankings. Without active SEO monitoring and content management, you’re gambling with your online visibility.
📉 Sites that “set it and forget it” are seeing declines.
📈 Sites that consistently update content, adjust strategy, and follow SEO best practices are outperforming.
Why Partnering with an SEO Agency Like Redesign Matters
At Redesign.co, we don’t just “do SEO”—we actively manage it. That means:
Monthly reporting, rank tracking, and technical audits
Real-time monitoring of core updates and algorithm changes
Ongoing content updates and optimization
Transparent communication on what’s working—and what needs to pivot
With Google changing the rules every few months, staying visible isn’t luck—it’s strategy.
If the July 2025 core update has you scrambling to understand why rankings are shifting or traffic is down, it’s time to invest in ongoing SEO management—not just one-time fixes.
The good news? You don’t have to navigate it alone.
👉 Request a Free SEO Audit today and let our team show you where you stand—and how to stay ahead in an ever-evolving search landscape.