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PPC Services Customized for Real Estate Professionals

Nobody understands the importance of advertising more than a real estate professional. After all, it is one of the most competitive industries in the world!

Regardless of which market you’re operating out of, you’re probably fighting tooth and nail to beat out your competitors— from nationwide companies to local self-starters. It’s pretty much World War III!

So if you want to keep your business running, then you better step your game up and figure out how to set yourself apart from the competition. Fortunately, Redesign has the solution! Real estate PPC advertising is designed to help you get ahead and stay ahead.

Keep reading to learn how real estate PPC works and how you can use it to gain more clients and expand brand reach using online search engines and social media networks!

The goal is to get your website ranked at the top of the list before organic listings, to significantly increase the chance that prospective clients will see your services.

Real estate PPC ads offer almost instantaneous results at a relatively low cost. The best part about real estate PPC is that it puts large and small businesses alike on an even playing field. It’s accessible to anyone who wants to enhance their brand awareness, improve lead generation efforts, and create a better user experience overall.

If you’re working in the real estate industry, real estate PPC can be the key to taking your business to the next level!

 

Real Estate PPC Defined

Real estate PPC is a promotional marketing method where you only pay for the clicks people make on your ad campaigns. Google AdWords is one of the most popular platforms and allows users to bid for ad space on search engine results pages and other sites.

How PPC for Real Estate Works?

Bid on the keywords people search to find your Real Estate services

Ad will pop up in the list of results when people search your Real Estate terms

You only pay when your Real Estate ads is clicked that links directly to a landing page

PPC ads can come in several forms, including:

Search Ads

Google, Bing, and Yahoo are some of the most popular search engines where people place Real Estate PPC ads. These ads are displayed at the top of search results, right above organic listings.

Display Ads

Ads that appear on a webpage as a banner, image, or text are known as display ads, and are another form of Real Estate PPC

Any good Real Estate PPC agency will tell you that ad quality is based on the following factors:

What are the benefits of PPC Ads for Real Estate?

As an expert real estate PPC company, we can testify that there are many benefits for real estate who use PPC ads:

Ready for skyrocketed sales to your Real Estate Business?

Whether you need PPC services to launch a new campaign or tweak an existing one, Redesign is a PPC agency that knows what it takes to boost your competitive advantage. Contact our team today to get started!

Redesign's PPC marketing Strategy for your Real Estate Business

Not Every Real Estate PPC Company is Built the Same

The overwhelming majority of today’s homebuyers search for houses and properties online. But with so much competition on the web, it can feel like an uphill battle trying to get your page noticed.

A real estate PPC company like Redesign can make sure your target audience sees your property listing in all of the places they visit online— whether that’s search engines, their email inbox, or social media sites like Facebook and Pinterest.

You should note, however, that when it comes to real estate PPC, not just any real estate PPC company will do. Redesign will give you the peace of mind that your advertising campaign is being managed by some of the top experts in the business. Whether you’re preparing to launch a new campaign or need support fine-tuning your current pay-per-click setup, our team is on standby, ready to support your efforts.

Our PPC services include:

Benefits of Custom PPC Services for Real Estate

PPC services are great for quickly boosting traffic to your website and converting more leads into paying customers. Here’s why real estate professionals should do PPC:

High-quality Leads

Traditional forms of advertising do not allow you to have a say-so on where your ads may appear. With real estate PPC, you will target people at the exact moment they are searching for real estate services or  products. When someone searches a related keyword or phrase, your ad will appear.

The goal is to make sure your ad and subsequent content are relevant so that you can ultimately turn these searchers into real clients.

Instant Lead Generation

Search engine optimization requires a long-term investment. It can take weeks, sometimes months, for your digital marketing efforts to see results. With real estate PPC, you can get more leads faster by bidding to show up in search results.

It doesn’t matter whether your agency is large or small; real estate PPC is an equal opportunity advertising platform.

No Sharing Required

Some real estate generation platforms require agents to share leads. However, with PPC, you’re paying for your ads to direct people to YOUR website specifically. If your website becomes the main source that a user references for real estate information, you have a much higher chance of converting this lead into a sale.

High Return on Investment

Real estate PPC can be a game-changer, especially for small businesses. That’s because it targets users who are either ready or almost ready to make a purchase decision. The PPC marketing platform also uses advanced demographic data to target consumers, which makes it even more effective at delivering a higher return on your investment.

More Control Over Your Campaign

The pay-per-click platform lets marketers decide how much they want to spend per click, per campaign, and over the life of the ad. You never have to worry about blowing your budget on leads that are outside of your target market. You are in complete control of who sees your ads, when your ads are shown, and how much you want to pay for them to be seen.

What’s Included with Our PPC Services

Redesign offers quality real estate PPC services to make sure you are always found by the right people, in the right place, at the right time. We incorporate the following real estate PPC services to ensure your ad campaign is successful:

Industry Competitor Analysis

  • Complete market analysis to better understand your service areas and industry
  • Identifying which top local competitors currently outrank you on the web
  • Analyzing keywords and phrases, monthly search volumes for these terms, and other details about your market

Creative Ad Assets

  •  Creating high-performing ad copy
  • Researching top real estate keywords and phrases to learn what and how your customers are searching for your products and services
  • A/B ad copy and testing
  • Performing a competitor analysis on ad copy

Tracking Your PPC Campaign

  • Tracking average positions according to your campaign
  • Tracking click-through-rate data
  • Tracking cost-per-click data
  • Tracking inbound leads, calls, sales, campaign revenue

Paid Search Campaigns

  • Paid ads that target users based on the specific keywords and phrases searched online
  • PPC ad campaigns to direct consumers to specific landing pages on your website
  • Strategic paid search and SEO campaigns
  • Display ad campaigns
  • Retargeted ads and remarketing campaigns

Develop Real Estate PPC Ads for Various Platforms

  • Paid ad campaigns on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more
  • YouTube advertising
  • Management of your Google Ads Campaigns
  • Management of your Google Local Services Ad Campaigns
  • Management of your Bing ad

How Redesign Helps Real Estate Professionals with PPC

There are several advantages to incorporating PPC into your next digital marketing strategy. But unfortunately, most real estate professionals don’t have the time to implement these campaigns. Sound like someone you know? Then, you should seriously consider working with an expert real estate PPC company like Redesign.

Don’t trust your Real Estate PPC Marketing To Just Any Company!

If you need help running your real estate PPC service campaign, contact Redesign to get connected with one of our strategists about your business goals and objectives.

If you’re new to PPC advertising or you need help improving your current campaign, we can help! Drop us a line today to learn how our real estate PPC company can support your digital marketing efforts.

 

Personalize your strategy

You should customize your strategy to complement your business goals and objectives. This will also allow you to get the most out of your PPC campaigns. You can work with a real estate PPC company like Redesign for assistance with developing a tailored plan.

Perform keyword research

You should carefully research keywords and phrases relevant to the real estate industry so that you can target the right audience when you launch your campaign. Choosing the right keywords is one of the simplest actions you can take to maximize your ROI.

Ad Development

You’ll meet with our team to discuss your budget, goals, and what services you want to highlight through your campaign. We’ll take this information and create high-performing ads to help drive more traffic to your website while staying with your budget.

Campaign Management

If you’re looking for an A-team, look no further. Redesign will constantly monitor your campaigns to ensure they are performing as expected. Our focus is always on ensuring that you get the most return on your ad spend.

Advanced Consumer Targeting

Our digital marketing agency will zero in on your target audience to ensure you get the most qualified leads possible. This includes proper keyword selection for your industry and targeting your local market. We’ll also hone-in on your audience’s interests and key demographics and ensure your campaign is formatted to work across all devices. 

Optimize your Real Estate PPC ads

One of the benefits of using real estate PPC services is that your account manager can help set up your campaign, then continuously test your copy, design, and targeting and make changes based on the results.

Detailed Data Analytics and Reporting

You’ll receive monthly reports on campaign performance that include your total ad spend, cost per click, the number of visits to your website, conversion rates, and more! We will discuss in detail what’s working and what areas need attention so that we can refine your marketing campaign strategy accordingly.

Why use Professional Real Estate PPC Services?

Save Time

You’ll save tons of time with campaign setup, developing ads and creative assets, and managing your real estate PPC campaign. This is especially beneficial if you’ve never run a campaign before. 

Get Better Results

Professional real estate PPC companies like Redesign, are experienced at getting results.

Transparent, Detailed Reporting

A real estate PPC company has the tools and technologies in place to accurately track your campaign and provide you with progress reports.

Don’t trust your Real Estate PPC Marketing To Just Any Company!

Are you interested in taking advantage of real estate PPC services for your real estate? Don’t hesitate to contact Redesign to get support building and launching a digital marketing campaign that actually works!

We have experience managing PPC campaigns across many platforms and can help you create ads that bring in more clients and revenue to your firm.

Partners Love Redesign.

And So Will You

Redesign has been a great company to work with. I'm a firm believer it's the people that makes Redesign great. I'm very fortunate to work with Heather O. She is not only very knowledgeable, but genuinely cares about my company and it's well being. A constant professional and honestly have earn my trust to it's fullest. For me that's pretty hard, after going through numbers of so call professional marketing agencies. Thanks Redesign for having Heather on board. She is a true assets.
David Graham
David Graham
Great services and great team of people to work with!
Heather & Laura Stitches Sis's
Heather & Laura Stitches Sis's
I would highly recommend Redesign for SEO and Sight Management. We have seen huge improvement in our rankings since partnering with them. Heather Osborne is a tremendous asset to your organization. Thank you Heather and Redesign for being a great partner!
Rick Jenkins
Rick Jenkins
We use Redesign for SEO and site management and they are the best that we have worked with, great results and we are very appreciative of the efforts by our project manager Heather!
Gary Line
Gary Line
I would recommend if you ever have needs for online marketing, web design or online assistance. Heather Osborne is your answer. Heather is very professional and easy to communicate with, not a bunch of talk that the common person cant understand. Heather has helped our business grow in ways that we couldn't do on our own. You owe it to yourself to start with her.
leroy sexton
leroy sexton
Carissa is the best and I'm so happy she is part of helping build up our company. We definitely can see our company's growth and revenue increase and I truly believe it's due to the work that she is doing on our website. We are having the best year ever in our 10 year history. Thanks Carissa.
Robert Mafes
Robert Mafes
Robert has been a rock star when it comes to SEO. He and his team have made huge increases to our performance and put us at the top of the list in our area. Thank you, Redesign!
Daniel Smith
Daniel Smith
You need to trust the competence level of the organization that is communicating the "Who" and "Why" message and image of the business you put your heart and soul into building for over two decades. Redesign.co won that trust. Robert Nelson continually earns that trust. He is doing a great job overseeing and managing our account. He is Professional (with a capital "P"), accessible, responsive, respectful, helpful and knowledgeable. He's truly an asset to his company.
Precision Roof Crafters, Inc.
Precision Roof Crafters, Inc.
Amazing service, great project managers! Heather is great!
Benjamin Rosenfeld
Benjamin Rosenfeld