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Google Just Shook Things Up—Again Google’s July 2025 core algorithm update, following closely on the heels of June’s rollout, is already causing major ranking shifts across industries. If you’ve noticed traffic fluctuations or changes in your visibility in recent weeks,
On July 10, 2025, Meta rolled out a game-changing update: all public posts—photos, videos, Reels—from professional Instagram and Facebook accounts can now be indexed by Google and other search engines (source). This is a huge shift in how social content
In today’s competitive landscape, a high-performing website isn’t a nice-to-have — it’s the core engine of your marketing strategy. For service-based businesses, your website often serves as the first impression, booking agent, and 24/7 salesperson all in one. Yet many
Did You Know? City Borders Play a Major Role in Local SEO When it comes to dominating local search results, your Google Business Profile (GBP) is one of the most powerful tools you have. But there’s a hidden factor many
Over the past few years, home service businesses—plumbers, HVAC contractors, electricians, and roofers—have noticed something frustrating: digital marketing is getting more expensive. What used to be a few hundred dollars a month in Google Ads is now thousands. Once-quiet competitors
Whether you’re a digital marketer or a business owner managing your website, it’s easy to feel overwhelmed by seemingly endless content demands. While there’s no shortcut to quality content, generative AI like ChatGPT presents exciting opportunities for content creators. This
