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Google, AI, and Buyers Now Expect Pricing Clarity — Before the First Call For years, service businesses were told to hide pricing behind contact forms. “Call for a quote.”“Pricing varies.”“Request an estimate.” That approach is no longer working — and
For years, your Google Business Profile (GBP) has been one of the most powerful tools for getting found locally. And don’t get us wrong — it still matters. But here’s the shift we’re seeing across every industry, especially home services:
If you’ve ever noticed Google showing the wrong hours, incorrect services, or odd answers about your business — you’re not imagining things. Google is actively rewriting business information using AI.And while that sounds alarming, there are ways to stay in
If you search for your own services on Google and don’t always see your business appear, it can feel concerning. The good news is: this is normal behavior in modern search, and it does not mean your marketing isn’t working.
The Google Business Profile Q&A Feature Is Going Away — Here’s What That Actually Means for Your Business If you’ve noticed the Questions & Answers section disappearing from some Google Business Profiles lately, you’re not imagining things — and no,
When Advertising Goes Too Far: What a Holiday Radio Station Taught Me About Ethical Marketing This morning, while driving my son to school, I tuned into KOST103.5, Southern California’s beloved holiday station. It’s a November and December staple — festive,
