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When Advertising Goes Too Far: What a Holiday Radio Station Taught Me About Ethical Marketing This morning, while driving my son to school, I tuned into KOST103.5, Southern California’s beloved holiday station. It’s a November and December staple — festive,
The Future of Local Search Has Arrived If you’ve noticed your Google Business Profile (GBP) traffic or map pack rankings fluctuating lately, you’re not alone. Artificial Intelligence is completely reshaping how local search works — and that means the rules
Understanding the New Era of Search: AI SEO Search is evolving faster than ever. Artificial Intelligence (AI) is now woven into everything from keyword research to content creation, user intent, and ranking algorithms. That evolution has given rise to a
If You Want Leads, Not Just Clicks — You Need the Right Website Pages A high-performing HVAC, plumbing, or general contractor website isn’t just about looking good — it’s about ranking well on Google and converting visitors into paying customers.
Google Just Shook Things Up—Again Google’s July 2025 core algorithm update, following closely on the heels of June’s rollout, is already causing major ranking shifts across industries. If you’ve noticed traffic fluctuations or changes in your visibility in recent weeks,
On July 10, 2025, Meta rolled out a game-changing update: all public posts—photos, videos, Reels—from professional Instagram and Facebook accounts can now be indexed by Google and other search engines (source). This is a huge shift in how social content
