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Are you blowing money on digital marketing and still not seeing results? Stop that. It’s criminal. Ok, ok, it may not be illegal, but maybe it should be!
If you’re going to invest in advertising your firm online, then plain and simple, you need to understand where your money is going. And if you’re not already investing in lawyer PPC, then you’re definitely missing out on potential clients on search engine platforms such as Google, Yahoo, and Bing.
Take a second to search online “lawyer in [your area]” or a similar keyword phrase you think your potential clients might be searching. Did your firm pop up on the first page of the listed results? If not, then you can be sure that you’re giving away clicks and revenue to your competitors.
If you’re already using SEO services to get your firm ranked at the top of search results, you might be wondering if it’s worth investing time and effort into lawyer PPC. The answer is yes!
By combining both law firm PPC and SEO initiatives, you have a significantly greater chance of improving your firm’s search ranking, increasing awareness of your brand, and making up for the inevitable missed clicks you get with organic results.
All of this adds up to more inbound traffic to your website and more lead conversions for your firm.
Don’t already have a Lawyer PPC campaign in place? No problem, Redesign can assist!
Lawyer PPC Defined
Lawyer PPC (pay-per-click) allows marketers to bid for real estate on search engine results pages and/or other places on the web where your target consumers may be browsing.
How Law Firm PPC Works?
Bid on the keywords people search to find your law firm.
Ad will pop up in the list of results when people search your law-specific search terms.
You only pay when your law firm ad that links directly to a landing page is clicked.
There are several types of paid ads including search, display, social media, and video ads. All are important to consider when formulating your plan to generate more leads for your firm.
Lawyer PPC ads can come in several forms, including:
Search Ads
Google, Bing, and Yahoo are some of the most popular search engines where people place Lawyer PPC ads. These ads are displayed at the top of search results, right above organic listings.
Display Ads
Ads that appear on a webpage as a banner, image, or text are known as display ads, and are another form of Lawyer PPC.
Any good Law Firm PPC agency will tell you that ad quality is based on the following factors:
- How relevant the ad is to the keyword search
- The expected click-through rate
- User experience on the landing page
- Did your firm pop up on the first page of the listed results?
- If not, then you can be sure that you’re giving away clicks and revenue to your competitors.
What are the benefits of PPC ads for your Law Firm?
As an expert lawyer PPC company, we can testify that there are many benefits for lawyers who use PPC ads:
Ready for skyrocketed sales
to your Law Firm?
Whether you need PPC services to launch a new campaign or tweak an existing one, Redesign is a PPC agency that knows what it takes to boost your competitive advantage. Contact our team today to get started!
Redesign's PPC Marketing Strategy for Your Law Firm
- Keyword Research
- Ad Creation
- Landing Page Development
- Account Setup
- Tracking Installation and Testing
- Campaign Launch
- Monitor Performance
- Campaign Assessment
- Analysis and Feedback
Why Lawyer PPC is a Necessary
Marketing Strategy
The reality is, if you want your law firm to start using PPC, then you need to be fully committed to the process in order for your firm to have a successful campaign and see a serious return on your investment.
With that in mind, you need to be very specific in your keyword selection. Otherwise, you risk wasting thousands of dollars targeting people who are not interested in your services or who may be located outside of your service area.
Instead of going after searchers looking for “divorce attorneys,” target more specific, long-tail keywords like “divorce attorneys in Miami, FL.”
It’s important to be as targeted as possible to only attract (and pay for) clicks from people who are interested in what you have to offer.
These customers are already searching for your services and are likely to convert to paying clients.
How to Choose the Right Keywords
for Your Campaign
Creating an EFFECTIVE PPC campaign can be much more complicated than most people realize.
“But if you do your due diligence with keyword research and competitor analysis, you’ll have the tools to make more informed decisions about the keywords you should target.“
If you don’t have the capacity or resources to lead the creation of a PPC campaign, a lawyer PPC company like Redesign can help you develop, launch, and manage this important advertising tool.
A good hack for determining which keywords are most useful is finding out what keywords are being used by your competitors. This will give you a clear picture of what you’re up against so you can tailor your campaign accordingly.
You’ll also need to decide how much you want to spend per day on your campaign. The good thing about pay-per-click is that it allows you to maintain complete control and spend as much or as little as you want out of your budget.
Other Factors Impacting PPC for Lawyers
Earlier, we mentioned how competitive lawyer PPC campaigns can be. But another thing to consider is that as your law firm starts to climb the ranks and get more exposure, your competitors will begin to notice.
“And if you’re not monitoring your campaign, you can easily be outbid, which will force you to, spend more and more money on PPC! “
Don’t already have a Lawyer PPC campaign in place? No problem, Redesign can assist!
Aggressive bidding is quite common. You will need to keep a close eye on your cost-per-click for keywords and decide how much you’re willing to spend to maintain a top spot.
If you need support with paid ads management, Redesign is a lawyer PPC company with a team of specialists who can expertly oversee your next digital campaign. We know what it takes to get you ranked at the top of results lists without bankrupting your project.
In addition to worrying about ad management, you need to make sure that your ads are engaging. Creative ad copy development is yet another benefit of using lawyer PPC services. When you work with the experts at our lawyer PPC company, you’ll have access to dedicated professionals who will ensure all the proper boxes are checked for a successful ad campaign launch.
This is critical since optimizing your ad copy can make the difference in how well you’re able to attract clicks from qualified leads. And because we are experienced in providing quality lawyer PPC services, we understand the importance of including key elements in your campaign such as your phone number, a link to a targeted landing page, and clear calls-to-action for your prospects.
Any good lawyer ad includes each of these items, and as your lawyer PPC company, we’ll ensure that your campaign is no exception.
How Lawyer PPC Services Can Help
Lawyers Maximize
Campaign Results
If we’re honest, you don’t have to be a rocket scientist to throw a quick PPC campaign together. But if you want your campaign to see optimal results, then a lot more time and effort will be needed to make your ad a success. Here are some of the elements you’ll need to get the most out of your PPC campaign:
Personalize Your Strategy
You should customize your strategy to complement your business goals and objectives. This will also allow you to get the most out of your PPC campaigns. You can work with a lawyer PPC company like Redesign for assistance with developing a tailored plan.
Perform Keyword Research
You should carefully research keywords and phrases relevant to the lawyer industry so that you can target the right audience when you launch your campaign. Choosing the right keywords is one of the simplest actions you can take to maximize your ROI.
Ad Development
You’ll meet with our team to discuss your budget, goals, and what services you want to highlight through your campaign. We’ll take this information and create high-performing ads to help drive more traffic to your website while staying with your budget.
Campaign Management
If you’re looking for an A-team, look no further. Redesign will constantly monitor your campaigns to ensure they are performing as expected. Our focus is always on ensuring that you get the most return on your ad spend.
Advanced Consumer Targeting
Our digital marketing agency will zero in on your target audience to ensure you get the most qualified leads possible. This includes proper keyword selection for your industry and targeting your local market. We’ll also hone in on your audience’s interests and key demographics and ensure your campaign is formatted to work across all devices.
Optimize Your Lawyer PPC Ads
One of the benefits of using lawyer PPC services is that your account manager can help set up your campaign, then continuously test your copy, design, and targeting and make changes based on the results.
Detailed Data Analytics and Reporting
You’ll receive monthly reports on campaign performance that include your total ad spend, cost per click, the number of visits to your website, conversion rates, and more! We will discuss in detail what’s working and what areas need attention so that we can refine your marketing campaign strategy accordingly.
Why Use Professional Law Firm PPC Services?
Save Time
You’ll save tons of time with campaign setup, developing ads and creative assets, and managing your Lawyer PPC campaign. This is especially beneficial if you’ve never run a campaign before.
Get Better Results
Professional Lawyer PPC companies like Redesign are experienced at getting results.
Transparent, Detailed Reporting
A Lawyer PPC company has the tools and technologies in place to accurately track your campaign and provide you with progress reports.
Don’t Trust Your Lawyer PPC Marketing to Just Any Company!
Are you interested in taking advantage of lawyer PPC services for your law firm? Don’t hesitate to contact Redesign to get support building and launching a digital marketing campaign that actually works!
We have experience managing PPC campaigns across many platforms and can help you create ads that bring in more clients and revenue to your firm.
Partners Love Redesign.
And So Will You
