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Are you a plumbing professional who’s heard about plumbing PPC services, but you don’t know much about it? Well, go ahead and breathe a sigh of relief, because you’ve come to the right place!
Redesign is an expert plumbing PPC company that specializes in
helping plumbing professionals maximize the success of their online ads.
If you want to significantly improve the visibility of your plumbing services online, plumbing PPC (pay-per-click) is the way to go.
Anytime someone searches Google, Yahoo!, Bing, or any other search engine for local plumbers, your ad will be one of the top results listed.
Plumbing PPC Defined
Plumber PPC is a digital marketing strategy that is focused on online advertising across search engines, social media platforms, and other websites.
How Plumbing PPC Works
Bid on the keywords people search to find your plumbing services.
Ad will pop up in the list of results when people search your plumbing terms.
You only pay when your plumbing ad is clicked, directing users straight to a landing page.
Plumbing PPC allows you to bid on the keywords that people online are searching for to find your services. When people search these particular terms, your ad will pop up in the list of results. Unlike traditional online ads, you only pay for the ads that get clicked on. The ads link directly to a landing page on your website containing more information about your services.
Plumber PPC ads can come in several forms, including:
Search Ads
Google, Bing, and Yahoo are some of the most popular search engines where people place plumbing PPC ads. These ads are displayed at the top of search results, right above organic listings.
Display Ads
Ads that appear on a webpage as a banner, image, or text are known as display ads, and are another form of plumbing PPC.
Any good plumbing PPC company will tell you that ad quality is based on the following factors:
- How relevant the ad is to the keyword search
- The expected click-through rate
- User experience on the landing page
- Let’s say you choose to run a plumbing PPC ad on Google.
- You can choose which keyword term(s) you’d like to base your campaign on, such as “emergency plumbing services in Atlanta”.
- In this scenario, Google is operating as a virtual auctioneer— the ad with the highest bid amount and the other qualities we mentioned earlier will rank better in search results.
What are the benefits of Plumbing PPC Ads?
As an expert plumbing PPC company, we can testify that there are many benefits for plumbers who use PPC ads:
Ready for skyrocketed sales to your Plumbing Business?
Whether you need PPC services to launch a new campaign or tweak an existing one, Redesign is a PPC agency that knows what it takes to boost your competitive advantage. Contact our team today to get started!
Redesign's PPC marketing Strategy for your Plumbing Business
- Keyword Research
- Ad Creation
- Landing Page Development
- Account Setup
- Tracking Installation and Testing
- Campaign Launch
- Monitor Performance
- Campaign Assessment
- Analysis and Feedback
A Cost-Effective Advertising Solution
PPC allows you to decide how much you want to spend on your ads. This means you’ll never have to worry about paying more than you’ve budgeted. You can also more efficiently target your ads for your specific audience since only the people who are interested in your services will click on your ad.
This is an important distinction from traditional ads, which require you to pay upfront for your ads to appear in results, with no guarantee that anyone will actually click on them. With plumbing PPC, you are paying for leads who are highly interested in your services and more likely to convert to paying customers.
Faster Results
With other digital marketing strategies, like SEO, it can take weeks or even months to see results. However, as soon as you launch your plumbing PPC campaign, your ad will immediately be seen by potential customers. This also means you get instant results to understand how well your campaigns are performing.
Accurate Data Tracking
Another benefit of PPC is that it gives you detailed information about ad performance. Having access to this data allows you to make adjustments to your campaigns as necessary. You can also run A/B testing to see which versions of your ads get the best response, allowing you to optimize even further.
Precise Targeting
If you want the most return on your investment, PPC ads can be quite beneficial. This is because they help ensure your ads get seen by the right people, at the right time.
You can choose any of the following options to better target your audience using plumber PPC services:
- Targeting based on demographics allows you to target your ads to certain people based on their age, gender, location, education level, and other characteristics.
- In-market targeting lets you focus your marketing efforts on individuals who previously searched for plumbing services or products.
- Remarketing enables you to identify users who previously clicked on your ads or visited your website so that you can continue to target this audience.
Higher quality Leads
If a user clicks on a PPC ad campaign, there’s a good chance that they are close to making a purchase decision.
How Plumber PPC Services Can Help
Plumbers Maximize
Campaign Results
If we’re honest, you don’t have to be a rocket scientist to throw a quick PPC campaign together. But if you want your campaign to see optimal results, then a lot more time and effort will be needed to make your ad a success. Here are some of the elements you’ll need to get the most out of your PPC campaign:
Personalize your strategy
You should customize your strategy to complement your business goals and objectives. This will also allow you to get the most out of your PPC campaigns. You can work with a plumbing PPC company like Redesign for assistance with developing a tailored plan.
Perform keyword research
You should carefully research keywords and phrases relevant to the plumbing industry so that you can target the right audience when you launch your campaign. Choosing the right keywords is one of the simplest actions you can take to maximize your ROI.
Conduct research on
industry competitors
Competitor research is an important part of creating a successful PPC strategy. If you work with a plumbing PPC company like Redesign, we will monitor your top three competitors to ensure you have the most effective campaign possible.
Create your copy
and creative assets
Creating ad copy and creative assets is a time-consuming process, but it is a necessary part of developing a successful campaign. We recommend using a PPC company to ensure you have effective copywriting.
Manage your bids
PPC lets you manage your bids and adjust them as necessary to ensure you get the maximum ROI.
Optimize your plumbing PPC ads
One of the benefits of using plumbing PPC services is that your account manager can help set up your campaign, then continuously test your copy, design, and targeting and make changes based on the results.
Track and report your campaign results
Data tracking and reporting is an often-neglected step in the PPC campaign process. However, this step should not be skipped, as this information is critical in helping you improve campaign performance in the future. If your team cannot handle this task, you should budget for professional plumbing PPC services.
Why use Professional Plumbing PPC Services?
Save Time
You’ll save tons of time with campaign setup, developing ads and creative assets, and managing your plumbing PPC campaign. This is especially beneficial if you’ve never run a campaign before.
Get Better Results
Professional plumbing PPC companies like Redesign are experienced at getting results.
Transparent, Detailed Reporting
A plumbing PPC company has the tools and technologies in place to accurately track your campaign and provide you with progress reports.
Don’t Trust Your Plumbing PPC Marketing to Just Any Company!
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