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Nobody understands the importance of advertising more than a real estate professional. After all, it is one of the most competitive industries in the world!
Regardless of which market you’re operating out of, you’re probably fighting tooth and nail to beat out your competitors— from nationwide companies to local self-starters. It’s pretty much World War III!
So if you want to keep your business running, then you better step your game up and figure out how to set yourself apart from the competition. Fortunately, Redesign has the solution! Real estate PPC advertising is designed to help you get ahead and stay ahead.
Keep reading to learn how real estate PPC works and how you can use it to gain more clients and expand brand reach using online search engines and social media networks!
The goal is to get your website ranked at the top of the list before organic listings, to significantly increase the chance that prospective clients will see your services.
Real estate PPC ads offer almost instantaneous results at a relatively low cost. The best part about real estate PPC is that it puts large and small businesses alike on an even playing field. It’s accessible to anyone who wants to enhance their brand awareness, improve lead generation efforts, and create a better user experience overall.
If you’re working in the real estate industry, real estate PPC can be the key to taking your business to the next level!
Real Estate PPC Defined
Real estate PPC is a promotional marketing method where you only pay for the clicks people make on your ad campaigns. Google AdWords is one of the most popular platforms and allows users to bid for ad space on search engine results pages and other sites.
How PPC for Real Estate Works?
Bid on the keywords people search to find your Real Estate services
Ad will pop up in the list of results when people search your Real Estate terms
You only pay when your Real Estate ad is clicked that links directly to a landing page
PPC ads can come in several forms, including:
Search Ads
Google, Bing, and Yahoo are some of the most popular search engines where people place Real Estate PPC ads. These ads are displayed at the top of search results, right above organic listings.
Display Ads
Ads that appear on a webpage as a banner, image, or text are known as display ads, and are another form of Real Estate PPC.
Any good Real Estate PPC agency will tell you that ad quality is based on the following factors:
- How relevant the ad is to the keyword search
- The expected click-through rate
- User experience on the landing page
- Did your firm pop up on the first page of the listed results?
- If not, then you can be sure that you’re giving away clicks and revenue to your competitors.
What are the benefits of PPC Ads for Real Estate?
As an expert real estate PPC company, we can testify that there are many benefits for real estate companies who use PPC ads:
Ready for skyrocketed sales to your Real Estate Business?
Whether you need PPC services to launch a new campaign or tweak an existing one, Redesign is a PPC agency that knows what it takes to boost your competitive advantage. Contact our team today to get started!
Redesign's PPC Marketing Strategy for Your Real Estate Business
- Keyword Research
- Ad Creation
- Landing Page Development
- Account Setup
- Tracking Installation and Testing
- Campaign Launch
- Monitor Performance
- Campaign Assessment
- Analysis and Feedback
Not Every Real Estate PPC Company
is Built the Same
The overwhelming majority of today’s homebuyers search for houses and properties online. But with so much competition on the web, it can feel like an uphill battle trying to get your page noticed.
A real estate PPC company like Redesign can make sure your target audience sees your property listing in all of the places they visit online— whether that’s search engines, their email inbox, or social media sites like Facebook and Pinterest.
You should note, however, that when it comes to real estate PPC, not just any real estate PPC company will do. Redesign will give you the peace of mind that your advertising campaign is being managed by some of the top experts in the business. Whether you’re launching a new campaign or fine-tuning your current pay-per-click setup, our team is ready to help support your efforts.
Our PPC services include:
- Paid Search Campaigns
- Social Media Campaigns
- Search Engine Ads Management: Google, Bing, Yahoo
- YouTube Advertising
- E-Commerce Ads Management
- Nextdoor Advertising
Benefits of Custom PPC Services for Real Estate
PPC services are great for quickly boosting traffic to your website and converting more leads into paying customers. Here’s why real estate professionals should do PPC:
High-Quality Leads
Traditional forms of advertising do not allow you to have a say-so on where your ads may appear. With real estate PPC, you will target people at the exact moment they are searching for real estate services or products. When someone searches a related keyword or phrase, your ad will appear.
The goal is to make sure your ad and subsequent content are relevant so that you can ultimately turn these searchers into real clients.
Instant Lead Generation
Search engine optimization requires a long-term investment. It can take weeks, sometimes months, for your digital marketing efforts to see results. With real estate PPC, you can get more leads faster by bidding to show up in search results.
It doesn’t matter whether your agency is large or small; real estate PPC is an equal opportunity advertising platform.
No Sharing Required
Some real estate generation platforms require agents to share leads. However, with PPC, you’re paying for your ads to direct people to YOUR website specifically. If your website becomes the main source that a user references for real estate information, you have a much higher chance of converting this lead into a sale.
High Return on Investment
Real estate PPC can be a game-changer, especially for small businesses. That’s because it targets users who are either ready or almost ready to make a purchase decision. The PPC marketing platform also uses advanced demographic data to target consumers, which makes it even more effective at delivering a higher return on your investment.
More Control Over Your Campaign
The pay-per-click platform lets marketers decide how much they want to spend per click, per campaign, and over the life of the ad. You never have to worry about blowing your budget on leads that are outside of your target market. You are in complete control of who sees your ads, when your ads are shown, and how much you want to pay for them to be seen.
What’s Included with Our PPC Services
Redesign offers quality real estate PPC services to make sure you are always found by the right people, in the right place, at the right time. We incorporate the following real estate PPC services to ensure your ad campaign is successful:
Industry Competitor Analysis
- Complete market analysis to better understand your service areas and industry
- Identifying which top local competitors currently outrank you on the web
- Analyzing keywords and phrases, monthly search volumes for these terms, and other details about your market
Creative Ad Assets
- Creating high-performing ad copy
- Researching top real estate keywords and phrases to learn what and how your customers are searching for your products and services
- A/B ad copy and testing
- Performing a competitor analysis on ad copy
Tracking Your PPC Campaign
- Tracking average positions according to your campaign
- Tracking click-through-rate data
- Tracking cost-per-click data
- Tracking inbound leads, calls, sales, campaign revenue
Paid Search Campaigns
- Paid ads that target users based on the specific keywords and phrases searched online
- PPC ad campaigns to direct consumers to specific landing pages on your website
- Strategic paid search and SEO campaigns
- Display ad campaigns
- Retargeted ads and remarketing campaigns
Develop Real Estate PPC Ads
for Various Platforms
- Paid ad campaigns on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more
- YouTube advertising
- Management of your Google Ads Campaigns
- Management of your Google Local Services Ad Campaigns
- Management of your Bing ad
How Redesign Helps Real Estate Professionals with PPC
There are several advantages to incorporating PPC into your next digital marketing strategy. But unfortunately, most real estate professionals don’t have the time to implement these campaigns. Sound like someone you know? Then, you should seriously consider working with an expert real estate PPC company like Redesign.
Don’t trust your Real Estate PPC Marketing to Just Any Company!
If you need help running your real estate PPC service campaign, contact Redesign to get connected with one of our strategists about your business goals and objectives.
If you’re new to PPC advertising or you need help improving your current campaign, we can help! Drop us a line today to learn how our real estate PPC company can support your digital marketing efforts.
Personalize Your Strategy
You should customize your strategy to complement your business goals and objectives. This will also allow you to get the most out of your PPC campaigns. You can work with a real estate PPC company like Redesign for assistance with developing a tailored plan.
Perform Keyword Research
You should carefully research keywords and phrases relevant to the real estate industry so that you can target the right audience when you launch your campaign. Choosing the right keywords is one of the simplest actions you can take to maximize your ROI.
Ad Development
You’ll meet with our team to discuss your budget, goals, and what services you want to highlight through your campaign. We’ll take this information and create high-performing ads to help drive more traffic to your website while staying with your budget.
Campaign Management
If you’re looking for an A-team, look no further. Redesign will constantly monitor your campaigns to ensure they are performing as expected. Our focus is always on ensuring that you get the most return on your ad spend.
Advanced Consumer Targeting
Our digital marketing agency will zero in on your target audience to ensure you get the most qualified leads possible. This includes proper keyword selection for your industry and targeting your local market. We’ll also hone-in on your audience’s interests and key demographics and ensure your campaign is formatted to work across all devices.
Optimize Your
Real Estate PPC Ads
One of the benefits of using real estate PPC services is that your account manager can help set up your campaign, then continuously test your copy, design, and targeting and make changes based on the results.
Detailed Data Analytics and Reporting
You’ll receive monthly reports on campaign performance that include your total ad spend, cost per click, the number of visits to your website, conversion rates, and more! We will discuss in detail what’s working and what areas need attention so that we can refine your marketing campaign strategy accordingly.
Why Use Professional Real Estate PPC Services?
Save Time
You’ll save tons of time with campaign setup, developing ads and creative assets, and managing your real estate PPC campaign. This is especially beneficial if you’ve never run a campaign before.
Get Better Results
Professional real estate PPC companies like Redesign are experienced at getting results.
Transparent, Detailed Reporting
A real estate PPC company has the tools and technologies in place to accurately track your campaign and provide you with progress reports.
Don’t Trust Your Real Estate PPC Marketing to Just Any Company!
Are you interested in taking advantage of real estate PPC services for your real estate? Don’t hesitate to contact Redesign to get support building and launching a digital marketing campaign that actually works!
We have experience managing PPC campaigns across many platforms and can help you create ads that bring in more clients and revenue to your firm.
Partners Love Redesign.
And So Will You
