If you’ve ever noticed Google showing the wrong hours, incorrect services, or odd answers about your business — you’re not imagining things.
Google is actively rewriting business information using AI.
And while that sounds alarming, there are ways to stay in control — once you understand what’s happening.
Artificial Intelligence is completely reshaping how local search works — and that means the rules for ranking your business online are changing fast.
For contractors in HVAC, plumbing, electrical, roofing, and remodeling, AI-powered local SEO is now the key to showing up where homeowners are looking right now.
Google Is No Longer Relying on One Source of Truth
In the past, your Google Business Profile (GBP) was the primary place you controlled how your business appeared in search.
That’s no longer the case.
Today, Google pulls information from multiple sources, including:
- Your website
- Reviews (and review responses)
- Online directories and citations
- Past Q&A content
- Service pages and FAQs
- User behavior and engagement signals
Google then uses AI to interpret, summarize, and rewrite that information for searchers.
Why Google Is Doing This
Google’s goal is simple:
👉 Answer questions faster — often without requiring a click.
This means:
- AI-generated summaries
- Fewer direct interactions with your GBP
- More “zero-click” search results
- Less emphasis on business-owner-submitted content
That’s also why features like GBP Q&A are being phased out — Google prefers pulling answers from content it trusts more broadly.
The Risk: Inconsistent or Outdated Information
When your information isn’t consistent across platforms, Google fills in the gaps on its own.
That can lead to:
- Services you no longer offer showing in search
- Incorrect hours or service areas
- Confusing or misleading answers for customers
- Missed calls and lost leads
And the tricky part?
You may never see the incorrect info unless a customer tells you.
What You Can Control (And What Matters Most Now)
The good news: you’re not powerless here.
Google still heavily relies on signals you control — especially when they’re clear and consistent.
1. Your Website Is Now the Primary Source of Truth
Google treats your website as the most authoritative place to understand:
- What you do
- Where you serve
- Who you help
Service pages, FAQs, headings, and internal links matter more than ever.
2. Reviews Are Feeding Google’s AI
Reviews don’t just build trust — they influence:
- Search visibility
- AI-generated answers
- Service relevance
Responding to reviews helps reinforce accurate messaging about your services.
3. Consistency Across the Web Is Critical
Google cross-checks your:
- Business name
- Address
- Phone number
- Services
- Categories
Even small inconsistencies can confuse the algorithm.
Why “Set It and Forget It” No Longer Works
Local search is no longer static.
Google is constantly:
- Re-evaluating your data
- Comparing sources
- Updating how your business appears
That’s why visibility can change even when nothing feels different on your end.
How a Google Business Profile Audit Helps
A proper GBP audit shows:
- How often your business is appearing
- Where Google is pulling information from
- What content is influencing AI answers
- Gaps or inconsistencies hurting visibility
At Redesign, we review your visibility, rankings, content signals, and opportunities — so Google tells the right story about your business.